However, because so many Pepe the Frog memes are not bigoted in nature, it is important to examine use of the meme only in context. In recent years, with the growth of the "alt right" segment of the white supremacist movement, a segment that draws some of its support from some of the above-mentioned Internet sites, the number of "alt right" Pepe memes has grown, a tendency exacerbated by the controversial and contentious presidential election. However, if the meme itself is racist or anti-Semitic in nature, or if it appears in a context containing bigoted or offensive language or symbols, then it may have been used for hateful purposes. However, because so many Pepe the Frog memes are not bigoted in nature, it is important to examine use of the meme only in context. In the fall of , the ADL teamed with Pepe creator Matt Furie to form a SavePepe campaign to reclaim the symbol from those who use it with hateful intentions. The character first appeared in in the on-line cartoon Boy's Club. The mere fact of posting a Pepe meme does not mean that someone is racist or white supremacist.